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Fashion Seasons, Trends & Seasonality Guide

Education / Seller Tips

OUR ONE-STOP GUIDE TO FASHION SEASON TRENDS & SEASONALITY

Unsure about what to sell for different fashion seasons? You’re not alone. And don’t worry – we’re here to give you all some useful advice. This informative blog post will offer you an insight into our retail calendar, to help you learn what to sell for different fashion seasons and how you can use ecommerce seasonality to your advantage. You’ve probably got a few desirable pieces tucked away in your closet that could be exactly what buyers are looking for at a certain time of year. With the support of this article, you’ll start to understand when might be the best time to list them so you can make sales quickly. You can find out more about fashion seasons, trends and seasonality in the article below…

Are you ready to explore our guide to online fashion retail trends and how you can use these to sell Depop products in the right way, and at the right time? We’re glad to hear it. Knowing what to sell and when to upload it to your store could seriously improve your chances of making some successful sales on our platform. The more you know about what’s going on in the fashion industry, the more you can plan and prepare your stock inventory. Keep reading to understand more about the importance of seasonality, as well as our strategic advice for curating a successful Depop product selection.

fashion retail trends

An intro to Ecommerce Seasonality

There are multiple ecommerce selling seasons that exist – and each one is worth knowing about. Yes, it’s a good idea to navigate all of the key seasonal sales as a Depop seller, such as Christmas and Valentine’s Day. But it’s also important to be aware of things like retail seasonality, fashion season trends and runway fashion calendars. Understanding what’s trending during Paris Fashion Week, or on Tik-Tok right now – for example – could help you filter through your clothes and accessories with more focus and selling purpose. After reading this post, you may want to take some time to do a bit of additional research on retail sales seasonality. This knowledge – combined with our selection of hints and tips – will help you put together a retail calendar that you can refer to throughout the year for a bit of guidance on how your Depop shop could look. The good news is that understanding the world of seasonality and trends is not as intimidating or complex as it may initially seem. This in-depth guide has been designed to provide sellers with some clarity on the subject and it should also help them to navigate the commerce selling calendar more easily. 

Selling for Fashion Seasons

First up – what are the fashion seasons? Well, they’re literally the four seasons you’re already likely to be familiar with. Spring, summer, Autumn and winter. In designer runway shows, they tend to be divided into two seasons  – Spring/Summer (SS) and Autumn/Winter (AW). You might have seen snippets of these shows before as they’re always part of Fashion Week across London, Milan, New York, and Paris. Next question – how do fashion seasons work? In today’s world, there appears to be a new trend coming to light every week. And it’s no longer just about dressing practically and according to the weather. There are popular fashion holidays to consider too. Plus, brands need a structure when planning the design and creation of their fashion lines and this is where seasonality comes in. We’ve compiled a list below that details examples of items you could sell for each of the headline-hitting fashion seasons:

top trends guide depop

  1. Spring season: Time for fresh dressing

Warm weather calls for light clothing made from breathable fabrics. This is also a fashion season where florals come into their own. Any pieces you have at home in bright colors and bold patterns are worth putting to one side as stock for your Depop shop while the sun is shining, from t-shirts to sneakers. Spring cleaning can apply to closets as well, as buyers are looking to refresh their outfits now that the temperature is rising. Look for springtime, outdoor-ready items like bags and denims. Any exercise clothes and leisurewear you’d like to rehome could do well at this time of year too, as people are more likely to be getting and about (and generally more active) in spring. 

  1. Summer season: Fun in the sun 

Similarly to the examples above, as it gets hotter outside people will want to stay cool and comfortable (as well as stylish). Loose items of clothing will probably be more popular now than at any other time of year, as well as shorts and tees. Particularly if buyers are living in bustling cities during the sweltering heat. Those who are planning a vacation over summer will no doubt be in the market for beachwear. If you’ve got some unwanted bikinis, kaftans, trunks and sandals they’re more likely to be in demand now, so start listing.

  1. Fall season: Autumn embrace

Now for a change in seasonal weather – Fall is full of fashion opportunities. The drop in temperature means that – generally – a few more layers are required. So if you’ve got some fine knits or cozy jumpers tucked away, now’s a good time to pull them out. In terms of footwear, chunky trainers and ankle boots may start to become more popular with buyers. Accessories like hats and scarves may start trending too. Color palettes tend to get a bit darker in fall, so any warm-colored, cool-weather garments you’ve been sitting on should now be uploaded to your online shop.  

  1. Winter season: It's a wrap

We’re in full winter mode now and people want to wrap up. So dust off those oversized coats, heavy wool pullovers, hoodies and comfy but stylish boots. Tight-fitting layers such as thermals could also be in demand when it’s cold outside. They can easily be worn under a stylish outfit for some additional warmth. Any statement pieces you want to exchange for cash could also be popular in winter as some buyers will be looking for clothes that make them feel good as the nights begin to draw in.

Depop's Top Trends guide

You should now have a better idea about what retail seasonality trends are and how you can work with them when uploading items to your shop. You might also have some thoughts on a number of items you currently own that you could try selling at different times of the year. To give you some further support on your seller journey, we’ve provided a list of popular fashion trends on Depop below that are good to bear in mind when it comes to making sales. There are, of course, other major fashion retail trends that feature on our platform – the following are just some of the most popular Depop trends to look out for. And you may even have some of these styles in your closet already. The most important thing is to pick fashion trends that you personally love, and you know your audience will too:

depop fashion trends guide

  • 90s Vintage

Pop culture and street fashion was at its peak back in the ‘90s. This golden age has been revived all over again and it’s not going anywhere any time soon. Whether it’s cropped tees with diamante studs, baggy camo-print pants or colorful chokers – there are buyers out there looking for their next ‘90s vintage piece on Depop right now.

  • Y2k & Noughties Style

Y2k stands for the Year 2000. And – as the name suggests – it refers to fashion styles from the late '90s all the way through to the early-to-mid 2000s. It’s giving us futuristic tech vibes as well as pleated skirts, metallic fabrics and teeny tiny handbags.

  • Streetwear

Casual clothing is all the rage with this trend. Streetwear style began to emerge in the ‘90s is essentially a blend of hip hop fashion and surf culture. There are lots of high fashion brands creating streetwear looks with graphic tees and hoodies, oversized denim layers and high-top sneakers.

  • Designer fashion

This fashion trend is all about high-quality clothing designed and made by luxury brands. Knowing about upcoming designers, what’s new on the runway and the hottest trends of the season will give you a better chance of what’s in demand when it comes to selling designer fashion items.

For more information on trends, and how to use them to your advantage, check out some amazing advice from some of our top sellers in their 'Making fashion trends work for you' video

Trends is not something you are going to learn overnight. Because it's always changing. But you've got to pay attention to what is selling and what is not. You've got to figure out what is trending for your target market and who you are trying to sell to.

@iso_supply

Please note: We asked real Depop sellers about their experiences of selling on Depop for the specific purpose of including their feedback in this blog. All quotes and testimonials included were provided in response to that request and represent the seller’s own opinions.

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