How to make a Depop listing video

Creating Depop listing videos

You may be wondering why Depop listing videos are helpful when it comes to selling your items. Firstly, by creating videos for your Depop listings, you will give buyers a more realistic understanding of the products you’re trying to sell. If they can get a better feel for the pieces you’ve listed, they’re more likely to commit to a purchase. Also, it’s often more straightforward to show the wearability of each piece in video format – when your items are in action you can show more angles in less time. If you can highlight any interesting features in an eye-catching way, it could make your listing – and maybe even your entire store – more memorable and therefore more likely to be successful. Not sure how to make a good video? That’s okay – just take a look at our top tips further down the page for some more advice.

The Benefits of Using Videos in Listings

There are a number of benefits to using videos in your Depop listings. In fact, Depop listings that use video are, on average, around twice as likely to sell within 30 days. If that’s not enough to get you pressing the record button, here are some more advantages that you could experience by adding some creative clips to your Depop shop:

• Videos can increase the chances of buyers clicking on your listing – if it grabs their attention then they’re more likely to stop browsing and instead take more of an interest in what you’re selling.

• Additional transparency can help buyers feel more confident when making purchases – the more they learn about the item, the more they’ll trust what they’re buying (and who they’re buying from).

• Less back and forth with buyers – a video might help answer any questions they have about the quality or fit of a piece.

• Listings come to life – buyers can get a more accurate idea of your item’s texture, fit and color after watching a high-quality video.

• Wearability – seeing the items in motion can help buyers understand what the garment looks like when worn. A video might make it easier for them to imagine how they’d look in your item. It may also inspire them to think about how they could incorporate it into their existing outfits.

Top Tips for Video Filming

Looking for some top video tips to help you become a more successful seller on Depop? We're happy to share them with you. Check out the information below for some great suggestions on how to capture footage that sells:

1. Set the stage:

One of the first things to note when considering how to create videos for your Depop listings is what’s going on in the background of your shot. Your item should always be the main focus, so make sure you’ve removed or reduced any clutter that could distract viewers. We’d also suggest filming against a white or gray backdrop as this gives a really clean and professional look. It also works particularly well if you’re selling a bold or patterned garment, as the light background will create a high contrast in color. Remember – the more your item stands out from the others, the more likely it is to grab a potential buyer’s attention which could result in a sale.

2. Prepare your equipment:

Before you start filming and uploading listing videos for your Depop shop on your smartphone, don’t forget to check two important things. Number one – have you fully charged your phone? If so, you won’t be restricted by a low battery or charging cable as soon as you press record. It’s also a good idea to make sure your camera is smudge-free at this point, so that the footage you’re getting is clear. Number two on the checklist – do you have a decent amount of storage space available on your phone? If not, you might need to delete some files to create room for the new footage so you don’t lose it.

 

3. Get the lighting just right: 

The essence of how to record videos that make an impact lies in great lighting......So your background is sorted and you’ve got your smartphone at the ready. Now all you need is the key ingredient – some natural lighting. This is crucial to understanding how to make a video with your phone, as it could be the reason your item sells (or doesn’t). Ideally, your product should face towards a window, or an artificial source of soft light, to reduce the chance of shadows. If it’s a well-lit area then you’ll be able to showcase your item in the best way possible. This is a great opportunity to create some original content, so feel free to play around with locations and angles that compliment what it is you’re trying to sell.

 

4. Remove distractions:

It might sound obvious but every item should be made to look presentable before you start filming. Try to fix any creases, stains or other defects that may be noticeable in advance. Leaving these imperfections on a garment could distract your potential buyer and make them think twice about purchasing it from you. It’s worth taking the time to iron wrinkles out, carefully remove any marks and repair any buttons that may be loose. You might also want to use a lint roller to get rid of hairs or fibers that show up on the fabric. Everything looks better clean, so enhance your chances of making some money quickly by properly preparing your item. 

5. Frame the shot: 

When it comes to how to make a good video, one of the most important things is framing your shot correctly.....You’re one step closer to shooting the video, so it’s time to think about placement and positioning. Nowadays, most smartphones will have a front and back camera – we recommend you use the latter as it has a higher resolution so you’ll get better quality videos. Start by checking that your item is in focus and that the camera exposure is correct. You’re looking for a sharp, clear image before you press record – avoid uploading any blurred footage as it’s unlikely to attract views. Get comfortable with the filming process by practicing a few times and have fun with it. When you're satisfied with the setup you’ve got, try shooting the real thing.

 

6. Editing and finishing touches:

You're nearly there – all that’s left to do is rewatch the video to make sure you’re happy with the footage. You can also make some edits as necessary, like selecting the final clip you want to use by trimming your video so it’s between 5-15 seconds long. Avoid adding any filters or editing the colors as these enhancements will affect the accuracy of your item description which can be misleading for buyers. When you upload the video to your listing, any sound will be muted so don’t worry if you captured some unwanted audio in the original clip.