How to get Depop followers

Please note: Whilst we are able to share our top tips for how to get more followers on Depop, we do not make any guarantee or representation or accept any liability in relation to the sales or revenues to be gained as a Depop seller.

What are Depop followers?

Let’s begin by defining what Depop followers are. They are part of our diverse community who look for inspiring and interesting shops to follow. They're potential buyers who are interested in your online store, brand or items and want to keep an eye on new drops. They'll be able to find and potentially buy your newly listed products in the New From Your Sellers module on the app homepage. So if you have a loyal following, it’s a great sign that people are interested in what you are showcasing to the world online. 

Why do Depop followers matter

Now you know what Depop followers are, you might be wondering why they matter. Research from our brand team shows that users join the Depop community to find like-minded people. Our platform offers them the space to express themselves through their fashion choices – so the more followers you have, the more people there are to inspire and be inspired by. Having followers is important because they can boost engagement and increase your chances of selling. Above all, having followers – and following others – enhances connection in our community. 

Growing your Depop followers

When you first create your Depop shop, you’ll have a grand total of zero followers. It can take some time to grow your following – so be patient. How can people follow your shop if they haven’t visited it or even heard of it yet? It’s also important that you adopt a range of good practices if you want to get more followers. One way of doing this is by connecting with members of our community through Depop official brand campaigns. You can get involved with things like Cyber Week and other annual sales events by discounting the items in your shop. Depop can then showcase your sale items to the world in dedicated places both on-site and in-app. This helps to attract a higher number of users to sellers’ products and their shops as a whole. You can find out more about these sorts of events – along with strategic advice from the Depop team – by signing up to our newsletters. While there are many benefits to having a healthy follower base, it’s not a necessity to make regular sales. There are plenty of Depop sellers around the world who are successful on our platform without a large following. Yes, it helps to have followers - but they’re by no means the most important factor. Being part of our fashion-forward community, posting appropriate content and practicing good behavior on our platform is key to a great overall Depop experience and can help you naturally get extra followers in the process.

How to get more followers on Depop

There are some really simple things you can do to start or grow your follower base. Follow these top tips to get more followers on Depop:

1. Follow other Depop users

Put yourself out there by following other sellers of the Depop community. It makes sense to begin by following accounts that you’re interested in, as well as sellers that stock similar items to you. You could then look at their existing follower base and choose a selection of new accounts to follow from that to broaden your horizons. When you click follow, the user will be notified. This means they’ll see your username and might be encouraged to take a look at your shop and give you a follow back.

2. Communicate with the community 

We all like to receive an unexpected compliment or kind message every once in a while. If you really love the vibe of a certain Depop shop, why not let the seller know? Maybe you’ve been inspired by a certain camera angle or creative video in one of their listings – tell them about it and they might be interested in your style (and store) too. It could result in a new follower and it might also make their day. Liking and engaging with sellers’ posts will enhance your visibility too – you’ll appear in their notifications which might encourage them to view your shop and connect with you. When you’re active in the Depop community, people are more likely to discover your listings and follow your account.  

3. Post items regularly 

It’s no surprise that a lot of people are usually interested in following high-quality and unique content. Whether it’s on social media or fashion marketplaces like Depop, the most attention-grabbing posts and accounts are likely to get the most likes and follows. It helps if your listings are in-line with the season and current trends because then our users will have more of a reason to follow you. If it’s festival season and you’re selling lots of retro tees, sequins and neon then you may find that your following increases because of your product relevance. Just like if it’s winter and you’ve got a wide selection of cozy jumpers to sell. Remember that newness keeps people excited, so try to upload a variety of attractive products regularly. If buyers feel like they might miss out on the next big thing by not saving you as a seller, they’re more likely to follow you.

4. Make your post and shop as attractive as possible 

It’s not just about the items you have for sale – the way your online shop looks can have a real impact on your selling success. First and foremost, make sure you’ve got a few great photos of your item from different angles. The product should always be shot in well-lit surroundings so that every part of it is clearly visible. Any noteworthy details should be highlighted too as this could inspire buyers to spend some more time in your online shop. And don’t stop at pictures – a video or two of the product being modeled could help you stand out from the crowd and gain a new follower. Next, create a well-written description to accompany each listing so that anyone reading about your product can clearly understand what they’re looking at (and the condition it’s in). Above all, make sure your listings are accurate and complete. This way, they’re more likely to show up in the search results when buyers are looking for relevant items. Be consistent in these areas and your listings will appear more eye-catching in the search section and other modules.

5. Providing good customer service is key to ensuring users come back to your shop and buy from you again 

One simple yet effective way of achieving good customer service is by replying to any buyer inquiries on the same day that you receive them (where possible). Quick responses mean your potential buyer isn’t left frustrated with the lack of information about your product. Plus, by getting back to them quickly, you’re not giving them time to forget about buying your item. Made a sale? That’s great. But it doesn’t have to be the end of your journey with this buyer. Some good customer service at this stage could encourage them to buy from you again in the future. So try to ensure that every item you sell is in clean condition, packaged securely and posted in good time. If a buyer leaves you a positive seller review, it could put you in a better position to make more sales going forward.