How to promote your Depop shop

Please note: Whilst we are able to share our top tips for how to promote your shop on Depop, we do not make any guarantee or representation or accept any liability in relation to the sales or revenues to be gained as a Depop seller.

Spread the word to grow

It’s so important to get your shop’s name out there to inform new customers that it exists in the first place. How are people meant to buy from your store if they don’t even know about it? It’s simple – when more potential buyers are aware of your shop, you’re more likely to succeed. So don't forget to start off with the very basics like telling your friends and family about your amazing new shop. By doing this, you can help promote your store through word-of-mouth, which can help it grow naturally. 

Promoting your Depop Store

Once you've done the basics, it's time to start promoting your Depop store from the platform itself. But before we tell you how to go about advertising your online shop effectively, there’s one thing to note. Promoting and growing your Depop store requires hard work and dedication. It’s not something that will happen overnight – but that doesn’t mean it’s not worth doing. Put the effort in and you be earning more cash than you expected. So take some time to create a plan of action before you start sharing your shop with a wider audience. Managing your shop – and its growth – properly could help you achieve seller success in our fashion marketplace. With some strategic thinking and a bit of useful advice from us, you’ll be in a better position to understand what you can do going forward to reach your seller goals. So keep reading to discover some of our top hints on how you can grow and promote your shop successfully.

Top Promotion Tips

In this section, you’ll find a list of our top tips for promoting your Depop shop. If you can put each bit of this advice into practice when presenting your store to others, it will have a better chance of growing – and maybe even thriving – on our site.

1. Listings

Having top-quality listing photos and descriptions could improve your chances of seller success on our site, as Koye from @mokokojo explains in his growth tips video. Eye-catching photography that showcases your item in the very best light can really help to grab a buyer’s attention. Shoot your products against a clear backdrop, making sure all distractions are out of shot and that the entire frame is well-lit. Don’t upload any shaky or blurred pictures as these can detract from the overall impression of your listing. Create a well-written and detailed product description that clearly lets the viewers know about the size, color and condition of your secondhand product. Mention any standout features and unique selling points of the piece, along with any defects or noticeable flaws. When someone is attracted to – and can trust – what you have to sell, they’re might feel more confident when considering a purchase.

Also, try to post new listings regularly. Being consistent here and offering a diverse range of styles to suit every taste can help to keep interest in your shop high. This – in turn –could result in more success with your online shop. And don’t forget about our 'Boosted Listings' feature – it’s an optional tool that our sellers can utilize to further boost their listings by reaching more buyers. We’ll duplicate your original listing so it appears in a boosted listing placement on our site, as well as in the usual listing search. 

2. Upload items during peak times

As with any other online buying and selling platform, there are certain days and times when members of our community tend to be more active. This means that on the whole, more buyers could be browsing for their next purchase at certain times of the day, week and year. So it’s a good idea to keep active as a seller during these times. Uploading items at weekends, in the evenings, on payday or student loan drops as well as at seasonal periods – like Christmas and Black Friday – could put you in better stead when it comes to succeeding as a Depop seller. So review any stock you’ve put to one side and ask yourself when might be a good time to upload it to your store based on the information in this section.

3. Share your shop outside of Depop

Be proactive when marketing your shop on other platforms. Share it on your social media channels so that friends, family and other followers get to know about it. If you make these posts public, they can pass them on to – or tag – people in their extended network. You could also include business cards inside your package when a buyer has bought something from you. This gesture might inspire your buyers to talk about their experience of your shop with their contacts, who might then decide to purchase something you have listed. Sending discounts to existing buyers is another way of promoting your store – offers could help to encourage past customers to come back to your store and make a repeat purchase. 

4. Use social media

There are a number of different social channels that you could use to promote your shop – such as Youtube, Twitter or Facebook – but we suggest that you go with Instagram as a starting point. It’s similar to Depop in that it’s a visual platform, so you can easily upload interesting photos and videos of your products to make them stand out from the crowd. You could post images of new stock, some behind-the-scenes footage, a few lifestyle shots of you modeling the items, and even occasional content promoting limited-time deals – like exclusive discounts. It’s a quick and easy way of enhancing engagement and potentially seeing more success in your Depop shop as time goes on. Just remember not to play around with colors or add any filters on any posts containing stock – this can be misleading as it affects the true descriptions of the items you’re wanting to rehome.

5. Great customer service

Providing assistance and advice by replying to inquiries quickly is one good way of offering a high level of customer service from day one. And great customer service shouldn’t end when you’ve made a sale. Just because someone might have successfully bought an item from you doesn’t mean there’s no reason to promote your business to them. Including thank you notes in Depop packages to express your gratitude could lead to a repeat sale or positive seller review (or both). Creating hype around your shop could help with word-of-mouth promotion too, as the buyer may be inclined to tell their friends and family just how wonderful your shop is. 

6. Shop Share feature

This Depop seller feature enables users to easily share their shop on their social media platforms as another way of getting further visibility. All you need to do to try this out is head to your Depop profile, click on the ‘Share Shop’ button next to your follower list, select ‘Instagram’ option and then tap ‘Post’. You could also include your Depop shop details in your Instagram bio as another method of promotion so more people can view your store and familiarize themselves with what you’re trying to sell. 

Depop promoting recap

After reading this article, you should now feel more confident when knowing how to promote Depop shops on our platform. From regularly uploading first-class listings at peak times to offering great customer service and sharing your store on social media channels, there are some powerful yet straightforward ways of advertising your Depop product offering. Be consistent with this guidance and you could increase your chances of seller success on our site. So give it a go and feel free to come back to this guide whenever you need a reminder of these top tips.